Notes from Reading: Paradox of Choice by Barry Schwartz

Two weeks back I picked up Paradox of Choice by Barry Schwartz.  The book talks about enormous options Capitalism has bought us along how it has made decision process more confusing. People even incase offered rewards tends to escape from taking it when they have too many choices offered. Companies producing 20-100 types of Jeans expects… Continue reading Notes from Reading: Paradox of Choice by Barry Schwartz