Book Notes: When Coffee and Kale Compete

Last week my friend Rajagopal advised me to read “When Coffee and Kale Compete: Become Great at Making Products People Will Buy” The book introduces the interesting concept of Jobs to be done or JTBD.  What I liked about and made me glued to the 200 pages of the book is one simple thing: Building… Continue reading Book Notes: When Coffee and Kale Compete