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Lately, I\u2019ve been receiving a lot of mails related to PMP training & other skill development for freshers. So I found a reason to write a post considering my inbox is spamming with this content. I wonder, if I am the only one getting these kind of mails\/promotional campaigns via the email medium or targeted ads on social media? If so, why and how effective are these kind of campaigns for someone like me?<\/p>\n
Here is my take on how this can be done but in a much better way:<\/p>\n
Age Group :<\/b> First of all know your audience. These campaigns\/mails should be targeted on the basis of age groups and background checks if you will. For ex, I am unmarried and have no blasted \u00a0interest of buying baby diapers with a 30% discount!!! What a waste of my time and theirs!<\/p>\n
Demography:<\/b> If your product suits a particular demographic or area then plainly focus on that rather than mass advertising, Pushing irrelevant ads\/campaigns of a product available\/to be purchased in the United States is not going to capture my interest, leave alone market it.<\/p>\n
Punchline:<\/b> Why can\u2019t emails have smarter subject lines? If I open an email or click on my timeline to navigate to the product page, I am expecting instant answers to advertising. I mean, it should clearly tell me what the offer is in less than 5 seconds of navigation..<\/p>\n
Wrong Channels<\/b>: Not that I\u2019m complaining knowing fully well how much money circulates in advertising, but the logic is simple. Placing ad campaigns on wrong mediums is a waste of money. For instance, not everyone in India is on twitter so who cares what is available there?<\/p>\n
Overdoing: <\/b>I am least interested in receiving or viewing the same ad\u2019s on every site I visit in a day either as a popup or as a banner, ridiculous! It will only make me dislike the product ever more. Its like being on twitter and 5 times a day promoting the same book every time, I simply cannot take it and chose to mute you.<\/p>\n
I know some marketing agency or brands are taking care of their marketing and advertising on social media but the road ahead is a long one and the efforts are not good enough. We go to do better.<\/p>\n
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Lately, I\u2019ve been receiving a lot of mails related to PMP training & other skill development for freshers. So I found a reason to write a post considering my inbox is spamming with this content. I wonder, if I am the only one getting these kind of mails\/promotional campaigns via the email medium or targeted … <\/p>\n