{"id":2663,"date":"2018-01-04T12:17:29","date_gmt":"2018-01-04T06:47:29","guid":{"rendered":"http:\/\/atuljha.com\/blog\/?p=2663"},"modified":"2018-01-17T16:35:33","modified_gmt":"2018-01-17T11:05:33","slug":"notes-from-reading-hooked-by-nir-eyal","status":"publish","type":"post","link":"https:\/\/atuljha.com\/blog\/2018\/01\/04\/notes-from-reading-hooked-by-nir-eyal\/","title":{"rendered":"Notes from reading: Hooked by Nir Eyal"},"content":{"rendered":"

I got to know about Hooked from One of my friend Chetan<\/a>, as i was trying to understand why i am addicted to social media sites.<\/p>\n

<\/a>\"\"<\/p>\n

Reading the book gave me the insight how our attention is getting hacked by these apps and how these product developers are playing with our mind.<\/p>\n

I could relate myself being Pavlov’s dog\u00a0<\/a> wanting notification to satisfy my urge. To some of those who are not aware, mobile apps addiction provides us more satisfaction that Sex or consuming heroine or other drugs<\/a>.<\/p>\n

You might be surprised to know but the social media applications like Twitter, Facebook, Tinder, Instagram is designed more keeping psychology in mind than looks and feel of the app.\u00a0<\/em><\/p>\n

These product developers have added all the psychology research inside the product as ingredients, some can be read here :<\/p>\n

    \n
  1. Pavlov’ classical conditioning<\/a><\/li>\n
  2. B F Skinner operant conditioning<\/a><\/li>\n
  3. BJ Fogg variable rewards<\/a><\/li>\n<\/ol>\n

    I need to learn more to understand and relate to this, social media addiction is no less than slot machine and poker player addiction, read this interesting article from Verge\u00a0<\/a> to know more.<\/p>\n

    Coming back to Nir Eyal book. According to him any Habit forming product has 4 components.<\/p>\n

      \n
    • Trigger\n
        \n
      1. External<\/li>\n
      2. Internal<\/li>\n<\/ol>\n<\/li>\n
      3. Action<\/li>\n<\/ul>\n
        \n

        B = MAT<\/p>\n

        \u2014 Atul Jha (@koolhead17) December 14, 2017<\/a><\/p><\/blockquote>\n