{"id":3147,"date":"2018-11-14T19:59:05","date_gmt":"2018-11-14T19:59:05","guid":{"rendered":"http:\/\/atuljha.com\/blog\/?p=3147"},"modified":"2018-11-14T19:59:14","modified_gmt":"2018-11-14T19:59:14","slug":"hype","status":"publish","type":"post","link":"https:\/\/atuljha.com\/blog\/2018\/11\/14\/hype\/","title":{"rendered":"Hype"},"content":{"rendered":"<p>Hype is synonymous to oxygen in the current startup ecosystem. It is not limited to calling oneself a thought leader or a serial entrepreneur. Everyone is an expert in something, everyone calls himself or team a hustler. <\/p>\n<p> Most founders are under survivorship bias while investors on the hunt for a Unicorn. As a result, everyone gets into cheerleading mode. The positive side of this is good marketing, twitter mentions, and media coverage. <\/p>\n<p>On the negatives, burn out and mental torture. <\/p>\n<p>Like our lives, the most product gets one opportunity. The hype, tweet, podcast mentions can only take your product to a certain level. In the end, it is about solving the pain point of your customers and delighting them with support.<\/p>\n<p>How much of this hype is worth pursuing? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hype is synonymous to oxygen in the current startup ecosystem. It is not limited to calling oneself a thought leader or a serial entrepreneur. Everyone is an expert in something, everyone calls himself or team a hustler. Most founders are under survivorship bias while investors on the hunt for a Unicorn. As a result, everyone &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/atuljha.com\/blog\/2018\/11\/14\/hype\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Hype&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,3,121],"tags":[471],"_links":{"self":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/3147"}],"collection":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/comments?post=3147"}],"version-history":[{"count":1,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/3147\/revisions"}],"predecessor-version":[{"id":3148,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/3147\/revisions\/3148"}],"wp:attachment":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/media?parent=3147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/categories?post=3147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/tags?post=3147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}