{"id":3868,"date":"2019-09-07T07:47:59","date_gmt":"2019-09-07T02:17:59","guid":{"rendered":"https:\/\/atuljha.com\/blog\/?p=3868"},"modified":"2019-09-07T07:49:29","modified_gmt":"2019-09-07T02:19:29","slug":"different","status":"publish","type":"post","link":"https:\/\/atuljha.com\/blog\/2019\/09\/07\/different\/","title":{"rendered":"different"},"content":{"rendered":"\n<p>It requires a different kind of mental models to do thing differently in a crowded market. I am still 100 pages through reading Nuts, it talks about Southwest Airlines and its founder Herb Kelleher.<\/p>\n\n\n\n<p>Herb was a lawyer by profession and regular flyer. It occurred to him over a drink, the idea of starting an airline. It was not easy because of the law, monopoly and legal battles. It took them 4 years to go out and launch their 1st flight.  <\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Business idea of Southwest Airlines (on a cocktail napkin), from book &quot;nuts&quot; <a href=\"https:\/\/t.co\/W3z1XTaFo5\">pic.twitter.com\/W3z1XTaFo5<\/a><\/p>&mdash; Atul Jha (@koolhead17) <a href=\"https:\/\/twitter.com\/koolhead17\/status\/1169959872684642304?ref_src=twsrc%5Etfw\">September 6, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>What kept Herb and Southwest going was doing things differently:<\/p>\n\n\n\n<ul><li>Best customer service.<\/li><li>Cheap flight.<\/li><li>Focusing on companies profitability over capturing market size.<\/li><li>Treating employees like humans<\/li><li>Persistence <\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/sonalsaldanha\">Sonal<\/a>  gave a quick 30 mins podcast where Herb Kelleher is sharing his Southwest Airlines journey, worth listening.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">This episode is worth listening to &#8211; <a href=\"https:\/\/t.co\/nLv40UO8s0\">https:\/\/t.co\/nLv40UO8s0<\/a><\/p>&mdash; Sonal Saldanha (@sonalsaldanha) <a href=\"https:\/\/twitter.com\/sonalsaldanha\/status\/1170019664295944194?ref_src=twsrc%5Etfw\">September 6, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>It requires a different kind of mental models to do thing differently in a crowded market. I am still 100 pages through reading Nuts, it talks about Southwest Airlines and its founder Herb Kelleher. Herb was a lawyer by profession and regular flyer. It occurred to him over a drink, the idea of starting an &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/atuljha.com\/blog\/2019\/09\/07\/different\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;different&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249],"tags":[711],"_links":{"self":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/3868"}],"collection":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/comments?post=3868"}],"version-history":[{"count":5,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/3868\/revisions"}],"predecessor-version":[{"id":3873,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/3868\/revisions\/3873"}],"wp:attachment":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/media?parent=3868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/categories?post=3868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/tags?post=3868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}