{"id":4099,"date":"2019-11-14T08:38:45","date_gmt":"2019-11-14T03:08:45","guid":{"rendered":"https:\/\/atuljha.com\/blog\/?p=4099"},"modified":"2019-11-14T08:38:45","modified_gmt":"2019-11-14T03:08:45","slug":"pricing-levers","status":"publish","type":"post","link":"https:\/\/atuljha.com\/blog\/2019\/11\/14\/pricing-levers\/","title":{"rendered":"pricing levers"},"content":{"rendered":"\n<p>While reading  <a href=\"https:\/\/www.transparencysale.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"the transparency sales (opens in a new tab)\">the transparency sales<\/a>, the book I learned about pricing levers.\u00a0<\/p>\n\n\n\n<p>What he means by levers is what drives the pricing of your product.  He uses the example with Enterprise B2B SaaS.\u00a0<\/p>\n\n\n\n<p>The 4 levers:<\/p>\n\n\n\n<ol><li>The number of seats: How many licenses the team is willing to buy.<\/li><li>Upfront: How quickly is the customer willing to pay. Will it be at one go, every month or quarterly.&nbsp;<\/li><li>Length of commitment: How long he is committing to use the product for a minimum of one, two or three years.&nbsp;<\/li><li>Closer: How many days from the first conversation the client pays.<\/li><\/ol>\n\n\n\n<p>Enterprise Sales are long commitments. Everything starts with trust. But at the same time sales cycle, volume, commitment from customers define the path of your company.<\/p>\n\n\n\n<p>I found it worth sharing.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While reading the transparency sales, the book I learned about pricing levers.\u00a0 What he means by levers is what drives the pricing of your product. He uses the example with Enterprise B2B SaaS.\u00a0 The 4 levers: The number of seats: How many licenses the team is willing to buy. Upfront: How quickly is the customer &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/atuljha.com\/blog\/2019\/11\/14\/pricing-levers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;pricing levers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249,121],"tags":[776],"_links":{"self":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4099"}],"collection":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/comments?post=4099"}],"version-history":[{"count":1,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4099\/revisions"}],"predecessor-version":[{"id":4100,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4099\/revisions\/4100"}],"wp:attachment":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/media?parent=4099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/categories?post=4099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/tags?post=4099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}