{"id":4101,"date":"2019-11-15T07:16:04","date_gmt":"2019-11-15T01:46:04","guid":{"rendered":"https:\/\/atuljha.com\/blog\/?p=4101"},"modified":"2019-11-15T07:17:48","modified_gmt":"2019-11-15T01:47:48","slug":"buyers-side","status":"publish","type":"post","link":"https:\/\/atuljha.com\/blog\/2019\/11\/15\/buyers-side\/","title":{"rendered":"Buyers Side"},"content":{"rendered":"\n<p>In the book <a rel=\"noreferrer noopener\" aria-label=\"&quot;the transparency sale&quot;  (opens in a new tab)\" href=\"https:\/\/www.transparencysale.com\/\" target=\"_blank\">&#8220;the transparency sale&#8221; <\/a> author talks about what moves buyers towards your product:<\/p>\n\n\n\n<ol><li>Trust in your product. How much can your product be trusted in solving the pain points?<\/li><li>Is your product going to avoid buyer&#8217;s confusion?  The buyer gets pitched every day. Is your product the needle in the haystack?&nbsp;<\/li><li>&nbsp;Buyers preference. Is your product providing everything a buyer is looking for?<\/li><li>Is the buyer willing to pay the price you are quoting?<\/li><\/ol>\n\n\n\n<p>In sales all these work in equilibrium.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the book &#8220;the transparency sale&#8221; author talks about what moves buyers towards your product: Trust in your product. How much can your product be trusted in solving the pain points? Is your product going to avoid buyer&#8217;s confusion? The buyer gets pitched every day. Is your product the needle in the haystack?&nbsp; &nbsp;Buyers preference. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/atuljha.com\/blog\/2019\/11\/15\/buyers-side\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Buyers Side&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249,121],"tags":[777],"_links":{"self":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4101"}],"collection":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/comments?post=4101"}],"version-history":[{"count":2,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4101\/revisions"}],"predecessor-version":[{"id":4107,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4101\/revisions\/4107"}],"wp:attachment":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/media?parent=4101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/categories?post=4101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/tags?post=4101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}