{"id":4279,"date":"2020-01-27T19:13:49","date_gmt":"2020-01-27T13:43:49","guid":{"rendered":"https:\/\/atuljha.com\/blog\/?p=4279"},"modified":"2020-01-27T19:13:49","modified_gmt":"2020-01-27T13:43:49","slug":"bigbasket-story","status":"publish","type":"post","link":"https:\/\/atuljha.com\/blog\/2020\/01\/27\/bigbasket-story\/","title":{"rendered":"Bigbasket story"},"content":{"rendered":"\n<p>All this while I have read books on Zappos, Amazon, Walmart, Southwest Airlines, Starbucks and MacDonalds. They mostly spoke about companies created in America. Bigbasket is a homegrown company and the author happens to be HR of the book Saying No to Jugaad: The Making of Bigbasket.<\/p>\n\n\n\n<p>The book talks about a similar element of a successful startup playbook, I tweeted yesterday. <\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Reading books on successful companies written by founders\/authors has few common elements.<\/p>&mdash; Atul Jha (@koolhead17) <a href=\"https:\/\/twitter.com\/koolhead17\/status\/1221394049774444544?ref_src=twsrc%5Etfw\">January 26, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>I liked the clarity of founders from start in building the customer&#8217;s first organization and technology is an enabler.  The author cited many examples of buying external software for logistics and the CRM unlike the rest building it inhouse. <\/p>\n\n\n\n<p>I also liked the mention of hiring freshers out of college, giving them training and believing in them. The experiment gave innovation, loyalty and better team building for BigBasket. <\/p>\n\n\n\n<p>Giving importance to diversity and training the company was able to give superior customer experience, unlike the counterparts who were winning customers over discount.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All this while I have read books on Zappos, Amazon, Walmart, Southwest Airlines, Starbucks and MacDonalds. They mostly spoke about companies created in America. Bigbasket is a homegrown company and the author happens to be HR of the book Saying No to Jugaad: The Making of Bigbasket. The book talks about a similar element of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/atuljha.com\/blog\/2020\/01\/27\/bigbasket-story\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Bigbasket story&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249,121],"tags":[826],"_links":{"self":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4279"}],"collection":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/comments?post=4279"}],"version-history":[{"count":1,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4279\/revisions"}],"predecessor-version":[{"id":4280,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4279\/revisions\/4280"}],"wp:attachment":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/media?parent=4279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/categories?post=4279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/tags?post=4279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}