{"id":4347,"date":"2020-02-28T09:35:15","date_gmt":"2020-02-28T04:05:15","guid":{"rendered":"https:\/\/atuljha.com\/blog\/?p=4347"},"modified":"2020-02-28T09:35:15","modified_gmt":"2020-02-28T04:05:15","slug":"positioning","status":"publish","type":"post","link":"https:\/\/atuljha.com\/blog\/2020\/02\/28\/positioning\/","title":{"rendered":"positioning"},"content":{"rendered":"\n<p>January I visited Blossoms, an old book store in Bangalore. I picked this 2nd handbook title: positioning, I enjoyed reading it. <\/p>\n\n\n\n<p>Simple take away from the book: It is customer perception that defines the success of your product. What you perceive about your product has to match with your customers.<\/p>\n\n\n\n<p>The book cites dozen-odd examples on the brand success of companies like coca-cola, IBM, Volkswagen et all. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/atuljha.com\/blog\/wp-content\/uploads\/2020\/02\/pos.jpg\" alt=\"\" class=\"wp-image-4348\" srcset=\"https:\/\/atuljha.com\/blog\/wp-content\/uploads\/2020\/02\/pos.jpg 600w, https:\/\/atuljha.com\/blog\/wp-content\/uploads\/2020\/02\/pos-225x300.jpg 225w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>As someone in marketing, I would strongly recommend reading this book.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>January I visited Blossoms, an old book store in Bangalore. I picked this 2nd handbook title: positioning, I enjoyed reading it. Simple take away from the book: It is customer perception that defines the success of your product. What you perceive about your product has to match with your customers. The book cites dozen-odd examples &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/atuljha.com\/blog\/2020\/02\/28\/positioning\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;positioning&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249],"tags":[839],"_links":{"self":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4347"}],"collection":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/comments?post=4347"}],"version-history":[{"count":1,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4347\/revisions"}],"predecessor-version":[{"id":4349,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4347\/revisions\/4349"}],"wp:attachment":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/media?parent=4347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/categories?post=4347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/tags?post=4347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}