{"id":4396,"date":"2020-03-17T13:49:44","date_gmt":"2020-03-17T08:19:44","guid":{"rendered":"https:\/\/atuljha.com\/blog\/?p=4396"},"modified":"2020-03-17T13:49:44","modified_gmt":"2020-03-17T08:19:44","slug":"the-mom-test","status":"publish","type":"post","link":"https:\/\/atuljha.com\/blog\/2020\/03\/17\/the-mom-test\/","title":{"rendered":"The mom test"},"content":{"rendered":"\n<p>I wish someone had given a copy of this book: <a href=\"http:\/\/momtestbook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"the mom test (opens in a new tab)\">the mom test<\/a>, when I was starting up. It would have saved 1000 odd hours which as a team we consumed in meetings and shipping features. <\/p>\n\n\n\n<p>As an early-stage company and a first-time founder, I have gone through many cycles. Sometimes misread what customer is saying irrespective of buying or feature requests. <\/p>\n\n\n\n<p>If you or your friend is starting his own, give them a copy of this book. The book is all about asking the right questions from potential customers, understanding pain before writing a line of code. <\/p>\n\n\n\n<p>We get so blinded with a few sets of conversations that we end up assuming a pain worth solving when there is none. <\/p>\n\n\n\n<p>This book is going to be complementary with Jobs To be done book: <a href=\"https:\/\/www.whencoffeeandkalecompete.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"when coffee kale compete (opens in a new tab)\">when coffee kale compete<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I wish someone had given a copy of this book: the mom test, when I was starting up. It would have saved 1000 odd hours which as a team we consumed in meetings and shipping features. As an early-stage company and a first-time founder, I have gone through many cycles. Sometimes misread what customer is &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/atuljha.com\/blog\/2020\/03\/17\/the-mom-test\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The mom test&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249,121],"tags":[848],"_links":{"self":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4396"}],"collection":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/comments?post=4396"}],"version-history":[{"count":1,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4396\/revisions"}],"predecessor-version":[{"id":4397,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4396\/revisions\/4397"}],"wp:attachment":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/media?parent=4396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/categories?post=4396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/tags?post=4396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}