{"id":4424,"date":"2020-03-31T08:44:12","date_gmt":"2020-03-31T03:14:12","guid":{"rendered":"https:\/\/atuljha.com\/blog\/?p=4424"},"modified":"2020-03-31T08:44:12","modified_gmt":"2020-03-31T03:14:12","slug":"is-your-brand-buyable","status":"publish","type":"post","link":"https:\/\/atuljha.com\/blog\/2020\/03\/31\/is-your-brand-buyable\/","title":{"rendered":"Is your brand buyable?"},"content":{"rendered":"\n<p>I liked reading How brands grow: parat2. <a rel=\"noreferrer noopener\" aria-label=\"Narendra (opens in a new tab)\" href=\"https:\/\/www.linkedin.com\/in\/narendranag\" target=\"_blank\">Narendra<\/a> had recommended me this book. If you are building a consumer online\/offline brand for an emerging economy, it is a recommended read. <\/p>\n\n\n\n<p>In one of the chapters, the author talks about the relevance of your brand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/atuljha.com\/blog\/wp-content\/uploads\/2020\/03\/b-768x1024.jpg\" alt=\"\" class=\"wp-image-4425\" srcset=\"https:\/\/atuljha.com\/blog\/wp-content\/uploads\/2020\/03\/b-768x1024.jpg 768w, https:\/\/atuljha.com\/blog\/wp-content\/uploads\/2020\/03\/b-225x300.jpg 225w, https:\/\/atuljha.com\/blog\/wp-content\/uploads\/2020\/03\/b.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>I liked reading How brands grow: parat2. Narendra had recommended me this book. If you are building a consumer online\/offline brand for an emerging economy, it is a recommended read. In one of the chapters, the author talks about the relevance of your brand.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249],"tags":[],"_links":{"self":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4424"}],"collection":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/comments?post=4424"}],"version-history":[{"count":1,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4424\/revisions"}],"predecessor-version":[{"id":4426,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4424\/revisions\/4426"}],"wp:attachment":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/media?parent=4424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/categories?post=4424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/tags?post=4424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}