{"id":4546,"date":"2020-05-05T08:21:37","date_gmt":"2020-05-05T02:51:37","guid":{"rendered":"https:\/\/atuljha.com\/blog\/?p=4546"},"modified":"2020-05-05T08:21:37","modified_gmt":"2020-05-05T02:51:37","slug":"sales-2","status":"publish","type":"post","link":"https:\/\/atuljha.com\/blog\/2020\/05\/05\/sales-2\/","title":{"rendered":"Sales"},"content":{"rendered":"\n

I read Sequoia Capital<\/a> post on sales. It covers many aspects brilliantly. I am adding some below:<\/p>\n\n\n\n

  1.  Perceived values: Work on marketing your product and increase it.  <\/li>
  2.  Don’t sell for cheap: Apply decoy effect if it helps.<\/li>
  3. Know your pinch point: Find the fat tail, people who will pay most.<\/li><\/ol>\n\n\n\n

    My sales journey has taught me a few more things. I am running an early stage niche SaaS business.<\/p>\n\n\n\n

    1. Early adopters: You need a few early adopters whose pain you are solving.<\/li>
    2. Integrity and dependability: Your organization should foster these virtues. <\/li>
    3.  Self-belief: You need to have self-belief in your product. <\/li>
    4.  Incentive: Is your product incentivizing enough that customers will let go of the switching cost effort?<\/li><\/ol>\n\n\n\n

      On top of all these, there are some pricing levers one has to look at. <\/p>\n\n\n\n

      1. Pain: Are you building a painkiller or vitamins? Most of us pay for painkillers.<\/li>
      2. Desire to progress: You cannot incentivize, evangelize, or market your product to sell someone who has no desire to progress. <\/li>
      3. Willingness to pay: Find people who can pay for your product, people with enough budget.<\/li><\/ol>\n\n\n\n

        What will be your advice, what more can be added? <\/p>\n","protected":false},"excerpt":{"rendered":"

        I read Sequoia Capital post on sales. It covers many aspects brilliantly. I am adding some below:  Perceived values: Work on marketing your product and increase it.    Don’t sell for cheap: Apply decoy effect if it helps. Know your pinch point: Find the fat tail, people who will pay most. My sales journey has taught … <\/p>\n

        Continue reading “Sales”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,121],"tags":[809],"_links":{"self":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4546"}],"collection":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/comments?post=4546"}],"version-history":[{"count":1,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4546\/revisions"}],"predecessor-version":[{"id":4547,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4546\/revisions\/4547"}],"wp:attachment":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/media?parent=4546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/categories?post=4546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/tags?post=4546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}