{"id":4756,"date":"2020-06-26T09:24:44","date_gmt":"2020-06-26T03:54:44","guid":{"rendered":"https:\/\/atuljha.com\/blog\/?p=4756"},"modified":"2020-06-26T16:47:05","modified_gmt":"2020-06-26T11:17:05","slug":"on-sales","status":"publish","type":"post","link":"https:\/\/atuljha.com\/blog\/2020\/06\/26\/on-sales\/","title":{"rendered":"On sales"},"content":{"rendered":"\n<p>There are a million hours of a podcast recorded, thousand books written on sales. Each book has something to offer. Each podcast has some advice. My limited learning in sales has taught me a few lessons.\u00a0<\/p>\n\n\n\n<ul><li>Customers will buy if they are in pain. In other cases, discounts or other offers might get you closer. The renewals will not happen.&nbsp;<\/li><li>A customer has to like you. They believe in your and companies vision.&nbsp;<\/li><li>A customer wants 10X return for the money he is paying you.&nbsp;<\/li><li>You have to provide comfort to the customer that you are there with your support.<\/li><\/ul>\n\n\n\n<p>Your product has to get customer&#8217;s love.  A founder has to be least worried about competitors. In the early days, you need believers who work closely with you. You have to solve them in the beginning.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Seek for believers, not customers. Work on solving their pain. It will save your future marketing cost. The power of the word to mouth will take your product to a new height. You will not need to worry about the NPS score and all.&nbsp;<\/p>\n\n\n\n<p>My learning is limited to building early-stage B2B products.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are a million hours of a podcast recorded, thousand books written on sales. Each book has something to offer. Each podcast has some advice. My limited learning in sales has taught me a few lessons.\u00a0 Customers will buy if they are in pain. In other cases, discounts or other offers might get you closer. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/atuljha.com\/blog\/2020\/06\/26\/on-sales\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;On sales&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,121],"tags":[926],"_links":{"self":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4756"}],"collection":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/comments?post=4756"}],"version-history":[{"count":2,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4756\/revisions"}],"predecessor-version":[{"id":4758,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/4756\/revisions\/4758"}],"wp:attachment":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/media?parent=4756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/categories?post=4756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/tags?post=4756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}