{"id":5236,"date":"2021-01-06T13:08:30","date_gmt":"2021-01-06T07:38:30","guid":{"rendered":"https:\/\/atuljha.com\/blog\/?p=5236"},"modified":"2021-01-06T13:08:30","modified_gmt":"2021-01-06T07:38:30","slug":"bhujia-barons","status":"publish","type":"post","link":"https:\/\/atuljha.com\/blog\/2021\/01\/06\/bhujia-barons\/","title":{"rendered":"Bhujia Barons"},"content":{"rendered":"\n<p>I picked Bhujia Barons because I have been snacking <a href=\"https:\/\/en.wikipedia.org\/wiki\/Haldiram's\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Haldiram (opens in a new tab)\">Haldiram<\/a>&#8216;s for over a decade now. The author has not done enough justice to the story. I felt like reading some newspaper article.<\/p>\n\n\n\n<p>The book is about the origin of the brand Halidirams from Bikaner and branching out laters in India Nagpur, Kolkata, and Delhi.&nbsp;<\/p>\n\n\n\n<p>Like any family business book talks about:<\/p>\n\n\n\n<ul><li>Legacy of a secret recipe.<\/li><li>Pain and hard work.<\/li><li>Respect for elders<\/li><li>Running a debt free, low-risk business.<\/li><li>Treating customers above everything else.<\/li><\/ul>\n\n\n\n<p>It also talks about how ego, aspirations resulted in a collision and further division among the family members. The Kolkata family of Haldiram&#8217;s showed as most aspirating, ruthless, breaking the law, bribing, etc.&nbsp;<\/p>\n\n\n\n<p>I don&#8217;t think the book has enough substance. It could have been a single long-form post or investigative piece.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I picked Bhujia Barons because I have been snacking Haldiram&#8216;s for over a decade now. The author has not done enough justice to the story. I felt like reading some newspaper article. The book is about the origin of the brand Halidirams from Bikaner and branching out laters in India Nagpur, Kolkata, and Delhi.&nbsp; Like &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/atuljha.com\/blog\/2021\/01\/06\/bhujia-barons\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Bhujia Barons&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249,100],"tags":[],"_links":{"self":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/5236"}],"collection":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/comments?post=5236"}],"version-history":[{"count":1,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/5236\/revisions"}],"predecessor-version":[{"id":5237,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/5236\/revisions\/5237"}],"wp:attachment":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/media?parent=5236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/categories?post=5236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/tags?post=5236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}