{"id":5522,"date":"2021-05-23T12:03:32","date_gmt":"2021-05-23T06:33:32","guid":{"rendered":"https:\/\/atuljha.com\/blog\/?p=5522"},"modified":"2021-05-23T12:03:32","modified_gmt":"2021-05-23T06:33:32","slug":"atrium-lessons","status":"publish","type":"post","link":"https:\/\/atuljha.com\/blog\/2021\/05\/23\/atrium-lessons\/","title":{"rendered":"Atrium, lessons"},"content":{"rendered":"\n<p><a rel=\"noreferrer noopener\" aria-label=\"Justin Kan  (opens in a new tab)\" href=\"https:\/\/www.linkedin.com\/in\/justinkan\/\" target=\"_blank\">Justin Kan <\/a>opened up about his journey of building <a rel=\"noreferrer noopener\" aria-label=\"Atrium (opens in a new tab)\" href=\"https:\/\/www.crunchbase.com\/organization\/atrium-lts\" target=\"_blank\">Atrium<\/a>, a company working on disrupting Legal Tech and helping more transparency. The company is no more; Justin <a href=\"https:\/\/techcrunch.com\/2020\/03\/03\/atrium-shuts-down\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"returned (opens in a new tab)\">returned<\/a> the rest of the money to his investors.\u00a0<\/p>\n\n\n\n<p>In the video post on YouTube, he mentioned things he learned after its failure.  I have added some of the notes after listening to 17 minutes of his video.&nbsp;<\/p>\n\n\n\n<ol><li>Know your customer: Be obsessed with knowing who your customer is and doubling down on their pain points.&nbsp;<\/li><li>Growth: Once you raise a lot of money from VCs, you have to show growth. As a result: too many quick hirings. It can adversely impact a company&#8217;s culture.<\/li><li>CEO&#8217;s fault: If a company goes bonker. It is the CEO who is going to be responsible for it.&nbsp;<\/li><li>Risky journey: Startups are a risky bet for everyone. It is not for everyone. A few succeed, a million others fail about whom media never talks.<\/li><li>Product first: Building a product should have taken priority over sales and marketing hype. Product any day is the true differentiator.&nbsp;<\/li><li>Empathy: As a founder being empathic takes a long way instead of being a narcissistic asshole.&nbsp;<\/li><li>People leave: Once you fail, you are on your own. The same friends you shared booze will walk away in seconds.<\/li><li>Honest to self: You have to be honest about the purpose of starting a startup. Are you doing it because of FOMO or, you truly, believe in the journey?&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3dANQmtlkEo?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Justin Kan opened up about his journey of building Atrium, a company working on disrupting Legal Tech and helping more transparency. The company is no more; Justin returned the rest of the money to his investors.\u00a0 In the video post on YouTube, he mentioned things he learned after its failure. I have added some of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/atuljha.com\/blog\/2021\/05\/23\/atrium-lessons\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Atrium, lessons&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"_links":{"self":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/5522"}],"collection":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/comments?post=5522"}],"version-history":[{"count":1,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/5522\/revisions"}],"predecessor-version":[{"id":5523,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/5522\/revisions\/5523"}],"wp:attachment":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/media?parent=5522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/categories?post=5522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/tags?post=5522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}