{"id":5681,"date":"2021-08-02T18:51:11","date_gmt":"2021-08-02T13:21:11","guid":{"rendered":"https:\/\/atuljha.com\/blog\/?p=5681"},"modified":"2021-08-02T18:51:11","modified_gmt":"2021-08-02T13:21:11","slug":"fear-6","status":"publish","type":"post","link":"https:\/\/atuljha.com\/blog\/2021\/08\/02\/fear-6\/","title":{"rendered":"fear"},"content":{"rendered":"\n<p>The more I have ventured into sales, the more I have realized it is about eliminating customer&#8217;s fear. In enterprise sales, there is one decision-maker who cuts the cheque but multiple stakeholders. So adopting something new, taking a decision is a tedious process and comes with lots of responsibility. The sales cycle is longer as well. <\/p>\n\n\n\n<p>It requires a lot of perseverance, patience, and comforting the customer that everything will be alright. I got your back covered. But on most occasions eliminating all the fear.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The more I have ventured into sales, the more I have realized it is about eliminating customer&#8217;s fear. In enterprise sales, there is one decision-maker who cuts the cheque but multiple stakeholders. So adopting something new, taking a decision is a tedious process and comes with lots of responsibility. The sales cycle is longer as &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/atuljha.com\/blog\/2021\/08\/02\/fear-6\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;fear&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,121],"tags":[598],"_links":{"self":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/5681"}],"collection":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/comments?post=5681"}],"version-history":[{"count":1,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/5681\/revisions"}],"predecessor-version":[{"id":5682,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/5681\/revisions\/5682"}],"wp:attachment":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/media?parent=5681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/categories?post=5681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/tags?post=5681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}