{"id":6019,"date":"2022-01-20T17:49:47","date_gmt":"2022-01-20T12:19:47","guid":{"rendered":"https:\/\/atuljha.com\/blog\/?p=6019"},"modified":"2022-01-20T17:50:17","modified_gmt":"2022-01-20T12:20:17","slug":"support","status":"publish","type":"post","link":"https:\/\/atuljha.com\/blog\/2022\/01\/20\/support\/","title":{"rendered":"Support"},"content":{"rendered":"\n<p>The last year has seen all money poured into the private market and startups becoming unicorns faster than reaching PMF.<\/p>\n\n\n\n<p>Once the market cools down is going to be customer support. In the end, customers deserve support for the service they are paying. Most startups are burning cash for newer markets instead of satisfying existing customers.<\/p>\n\n\n\n<p>I feel customer delight is the easiest moat any startup can achieve. These customers will be bigger evangelists than some Bollywood star dancing for your brand.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Want to build a consumer startup: spend more money on hiring a support\/care team for customers. This will  be a major differentiation from your counterparts who will waste all money on marketing.<\/p>&mdash; Atul Jha (@koolhead17) <a href=\"https:\/\/twitter.com\/koolhead17\/status\/1484056462611873792?ref_src=twsrc%5Etfw\">January 20, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The last year has seen all money poured into the private market and startups becoming unicorns faster than reaching PMF. Once the market cools down is going to be customer support. In the end, customers deserve support for the service they are paying. Most startups are burning cash for newer markets instead of satisfying existing &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/atuljha.com\/blog\/2022\/01\/20\/support\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Support&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1269],"_links":{"self":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/6019"}],"collection":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/comments?post=6019"}],"version-history":[{"count":2,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/6019\/revisions"}],"predecessor-version":[{"id":6021,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/posts\/6019\/revisions\/6021"}],"wp:attachment":[{"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/media?parent=6019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/categories?post=6019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atuljha.com\/blog\/wp-json\/wp\/v2\/tags?post=6019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}