Product development should focus more on the incentives for their stakeholders. Don’t create a feature-rich product but take end-users requirements to its core.
Most products have more than one personas, understanding it and working towards eliminating the pain would be a good start.
People don’t buy a product because it’s sexy, but because they have pain and your product solves it. An added layer of incentive creates a good moat and delights your user.
Getting lost in competitors, feature set parity and forgetting about user’s pain and incentives can kill any product in no time.