1/ The biggest hindrance in building any product is noise from outside. It is from people who are not using your product but giving advice. 2/ Losing focus comes next to noise. It is very easy to get lost for winning customer and losing a circle of competence. 3/ Quick growth which means scaling, hiring, […]


Typing Product on Google gives enough results. Heck, same goes for many available books on Amazon. We are in the era of building and product leaders are key stakeholders. There are so many methodologies and development practices which are used by these gurus. What I have understood with my limited consciousness is: A product has […]

Paper: On product customization and customers willing to pay more

I was reading this behavioral economics paper [PDF] On product customization and customers willing. It cites how our bias plays its role (endowment effect, IKEA effect) and why credit card companies, E-commerce giants stress on personalized care and recommendation. Why we end up paying more for the customized coffee mug and feel worse if it […]


Last year I was reading on product design. I was fascinated seeing the innovation in this domain.  I picked up a design book (don’t remember which one) and made some notes after reading.  I found this file after cleaning up my system’s drive. Design implementation takes time, working on iterating and incremental upgrades helps. Communicate […]

Notes from reading: Don’t make me think, Steve Krug

Steve Krug is a famous user experince expert.  His job includes providing advice to big web development and enterprise firms on usability of web properties like web portals, mobile platform or CRM. In this book he shares some of the secrets of great user experience and user interface.  The gist of the book is clear […]