Book Reading Notes

Haywire Heart

As a runner sometimes recently I realized that I am overdoing. Thanks to my friends who warned me after seeing my heart rate. I have been getting injured on a regular basis. I have not gone for my regular long runs for some time now. I am on rest for a few more weeks. The […]

User experience hierarchy of needs

Behavioral model

In the book Seductive interactive design, the author talks about the behavioral model prescribed by BJ Fogg. Fogg explains how modern-day applications like facebook, e-mails keeps us hooked. I found it worth sharing the section of the book.

Asimov’s four laws of Robotics

Isaac Asimov was one of the best thinkers of our time. He has written in length about a society where Robots take over in his book- I, Robot. While reading emotional design, whose last half is dedicated to how robots will co-exist and what they are missing. I got to know about Asimov’s four laws […]

Supermarket

Shelving is bread and butter for supermarkets. Store owners want you to be confused and apply less cognition when buying. It helps with their sales. While reading Emotional design, liked sharing the two pages on the same subject.

Van Gogh

I have always liked Van Gogh, the way he captured nature and human expressions. I hope someday I will get to visit the Van Gogh museum in Amsterdam. While reading: Van Gogh letters to Theo (his brother), I got to know more about him. He died (killed himself by cutting his ear), remaining poor. He […]

Cult

Some tactics for creating and maintaining a cult. Create your own social reality: in simple terms create an echo chamber, limit external sources for news and information. Most modern-day ashrams across India follow these. Create a granfalloon: make members believe they are part of something bigger, use god or some cause as bait. Create commitment […]

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