Commandments of good advertising

I am halfway through “Confessions of an Advertising Man
Book by David Ogilvy”, where the advertising guru talks about his journey, organization, team, and customers. I liked the part where he speaks about his commandments in advertising.

Commandments of good advertising:

1. What you say is more important than how you say it.
2. If your campaign is not built around a great idea it will flop.
3. Give the facts
4. You cannot bore people into buying.
5. If you are lucky enough to write a good advertisement, repeat it until it stops pulling,
6. Never write an advertisement that you would not like your family to read.
7. Be well mannered and don’t be a clown.
8. Make your advertisement contemporary.
9. The committee can criticize advertising but they cannot write it.
10. The image and the brand
11. Don’t be a copycat