Crossing the Chasm

After 3 years of the purchase, I finally finished reading Crossing the Chasm. It was one of my favorite reads in 2019. The book talks about types of customers, the journey of product development and crossing the chasm. The author identifies customers in 5 different types, from my understanding I have shortened it to just …

Incentive

Product development should focus more on the incentives for their stakeholders. Don’t create a feature-rich product but take end-users requirements to its core. Most products have more than one personas, understanding it and working towards eliminating the pain would be a good start. People don’t buy a product because it’s sexy, but because they have …