There is a constant reminder in questioning self-existence. The questioning becomes dictatorial when it comes from within. Our origin is no less of a miracle. Even more surprising is how we have survived this far. The constant urge to be something better, contributing something meaningful for the greater good, the virtue alignment with guiding principles: …
Author Archives: Atul
Outcome
I keep reading about how AI has reshaped pricing. Now everything is shaped by output. I feel this has always been the case. We were paying for the outcome. Outcome-based pricing will make product usage more costly and more focused. A customer will know, bare-handed, what they need from the software. This is best for …
chance
We don’t take chances; we blame others for our failures. The small life we have is for doing something meaningful, not for playing the victim card. The ownership and responsibility of our lives depend on us. Most importantly, on our thoughts and actions. If you ask a successful businessman, they will not list their failures …
wrong
There is so much that can go wrong in life. Things can happen beyond our control: disease, accident, forgery, and the loss of loved ones. We need to see life in moments and live every second of it. Our desire to put things in the past is not fruitful. At the same time, living in …
meaning
We have forgotten to love ourselves. The desire to get wealthy and to become something is keeping us on a pedestal. The social pressure to act, react, and interact keeps us busy. We don’t have any time left for self, for idleness and for self-immersion. Every decade promises a new utopia. Every few years …
Tide
It requires a different sort of mental toughness to run an enterprise. The juggernaut of switching context is one; the uncertainty is another. It feels like sailing a rocket ship in uncharted territory. The only thing that keeps you going is the undaunted faith and confidence in your actions. I have been meeting founders more …
makeover
We are carrying a mask: an artificial version of ourselves, pretending to act as others expect. We play roles in different settings: with peers, parents, and partners. In short, we have built a unique mental model of stimulus and response. Everyone appears to be doing great: on social media, in their professional lives among friends, …
Itch
People say hiring is a tough exercise. We’ve been lucky—we never really faced that problem. Maybe it’s because we’ve always been clear: we hire people who are genuinely willing to work with us and believe in our long-term vision at Taghash. It’s been 9 years, yet it still feels like day zero. The cycle of …
love
love is: Everything happens if love is true without any expectations. Love is living now, in this moment, as a voyager in this universe. https://www.youtube.com/watch?v=2Vv-BfVoq4
Defect
We live in a world where someone, long ago, set the rules. They defined what is good, bad, or ugly. What is considered a defect? If your profession is not part of a designated boundary, you do not exist. You are a defect. People called Van Gogh a defect. The same was true of what …