How many times in our life we look back at certain times and wonder what we could have done differently. This self-realization of what we could have done differently in the past for a better now for a relationship, job, skills keeps hitting us. Why do we have to ponder in it and waste hours […]
Author Archives: Atul
Bigbasket story
All this while I have read books on Zappos, Amazon, Walmart, Southwest Airlines, Starbucks and MacDonalds. They mostly spoke about companies created in America. Bigbasket is a homegrown company and the author happens to be HR of the book Saying No to Jugaad: The Making of Bigbasket. The book talks about a similar element of […]
Journey
For every 100 naysayers, we also have one believer. The journey of life or entrepreneurship rests on these believers. Someone spending a minute or two on your product or spending an hour or two should not affect the journey.
Crossing the Chasm
After 3 years of the purchase, I finally finished reading Crossing the Chasm. It was one of my favorite reads in 2019. The book talks about types of customers, the journey of product development and crossing the chasm. The author identifies customers in 5 different types, from my understanding I have shortened it to just […]
feature
Your customer is going to use 30-40% of what you have sipped in your product features religiously. Rest is just for a parity set of features with your competitors. In case you are building an enterprise product, minimalism, and simplicity can go against you and surprise your users. Since incarnation users have been conditioned to […]
days
There are some days in life when things appear harder than it is. The situations, scenarios, and instances will feel like falling apart. This should not affect you, your virtues. For how much is lettuce sold? Fifty cents, for instance. If another, then, paying fifty cents, takes the lettuce, and you, not paying it, go […]
value proposition
Each product is built on providing a value proposition to its consumers. What you as a product wants to be and how you are perceived by the customer has to be in sync. If Uber will not provide you a cab, what will you do with its app? Its value proposition is the premise of […]
stages
Product development has many levers. A customer will not just switch to your product on your premise of being better. They would like a first-hand experience. At the same time, not all customers are equal, each has its unique pain and desire to progress. It is important to stay in a bigger vision while listening […]
brain constantly changes
Our brain constantly changes. A lot of it depends on how we perceive things or align our beliefs. A large chunk of it depends on the environment, people around us. With the advancement of technology and the constant flow of information, it is easy to change our minds. Sometimes in good, while mostly in a […]
projection
I don’t understand this craziness of selling oneself: looks, knowledge or thought leadership over social media. Are we so alone or shallow from inside or are we scared that no one is listening to us? We have stopped living for ourselves but our projections. How we look, what we read, what we were or what […]