Clarity

Artificial Intelligence has improved execution across many enterprises. Month-long sprints, documentation, architectural decisions, and many hours of calls with multiple stakeholders have shrunk. The new paradigm has added clear PRDs for LLMs to execute, and software engineers are operators.

The bigger projects still require manual code reviews and testing. We are still away from precise autonomous software development. I am sure the pace will bring that sooner or later. 

As a founder, it is no longer about building amazing software, as code is a commodity. What keeps customers hooked is your personal touch, support, and help with solving their pain. It is all about human touch and sales skills. 

Two quarters ago, as a founder, tech was my challenge; now it is all about sales and marketing. 

We are entering an era of one-person unicorns. All it requires is clarity.  

Evolution

It’s been some time since I made a post. Like the rest of the world, I am also going through the AI Disruption. So much has changed in the last 12 months. For one, I am not worried about shipping and coding anymore. It has become more about managing code supervision. I have 6 team members doing manual tests. At the same time, we are working on ways to automate code review and testing so we can keep up with code churn. We are shipping 10X faster now, on the code front. The shipping-to-production part is something we are now focusing on.

I have been scared about saasocalypse and how our business will take a dent. On the contrary, we are seeing adoption increasing and customers using us more. We were the first in the industry to integrate MCP and create our WhatsApp agents. We have half a dozen other AI integrations we have built that will be shipped in the next 30 days. 

Fresh graduates and even existing ones are scared about layoffs or job hunting. I understand we are told about the limited recruitment. My suggestions to everyone are simple: stick to fundamentals; don’t add keywords in your resume for the sake of it. Focus on one thing and be a master at it. 

Lastly, the world is not coming to an end. Believe in yourself, make real relationships, take an internship, focus on proving your worth rather than CTC, and contribute upstream as a developer. And if you are an extrovert, learn the art of selling. 

inward

There is a constant reminder in questioning self-existence. The questioning becomes dictatorial when it comes from within. Our origin is no less of a miracle. Even more surprising is how we have survived this far. 

The constant urge to be something better, contributing something meaningful for the greater good, the virtue alignment with guiding principles: something the mind continuously plays. 

Each one of us has a role to play in the civilization’s existence. The more we look inward, the more we start listening to ourselves, the better it will be for humanity. 

The definition of wrong or right, the action or inaction, all comes from within; our external is just a catalyst. We need to learn to go inward.

Outcome

I keep reading about how AI has reshaped pricing. Now everything is shaped by output. I feel this has always been the case. We were paying for the outcome. 

Outcome-based pricing will make product usage more costly and more focused. A customer will know, bare-handed, what they need from the software. This is best for the customer as well as software usage. 

We are entering a new phase of automation where humans and machines will collaborate, making life better. The only side effect will be faster depletion of non-renewable resources. 

As humans, we have survived and thrived against all odds; I am sure we will have some solution for depleting natural resources too. 

chance

We don’t take chances; we blame others for our failures. The small life we have is for doing something meaningful, not for playing the victim card. The ownership and responsibility of our lives depend on us. Most importantly, on our thoughts and actions. 

If you ask a successful businessman, they will not list their failures to you, but what worked for them. They have wired differently: they find opportunity from adversity.

There is a small difference between success and failure. The successful ones make use of every chance life offers them. They are not cursing others. 

wrong

There is so much that can go wrong in life. Things can happen beyond our control: disease, accident, forgery, and the loss of loved ones.

We need to see life in moments and live every second of it. Our desire to put things in the past is not fruitful. 

At the same time, living in fear of losing business, customers, and loved ones should not crowd our minds. It will only make us weak.

meaning

We have forgotten to love ourselves. The desire to get wealthy and to become something is keeping us on a pedestal. The social pressure to act, react, and interact keeps us busy. We don’t have any time left for self, for idleness and for self-immersion.  

Every decade promises a new utopia. Every few years brings a new consumerism revolution. Many fall for it and, to keep up with the trend, end up becoming who they are not. 

There has been no time for us to celebrate little achievements or milestones, unless they have meaning or are incentivised.  

Tide

It requires a different sort of mental toughness to run an enterprise. The juggernaut of switching context is one; the uncertainty is another. It feels like sailing a rocket ship in uncharted territory. The only thing that keeps you going is the undaunted faith and confidence in your actions. 

I have been meeting founders more often since moving to Mumbai, and a common pattern across them has been the same: unadulterated optimism and sailing through the tide. 

The current wave is AI. And prediction is not a solution, nor ignoring it. But building solutions and a lasting organisation adopting it. 

In these times, it becomes more important to have the company of a few advisors and loved ones who are with you and guiding you. 

makeover

We are carrying a mask: an artificial version of ourselves, pretending to act as others expect. We play roles in different settings: with peers, parents, and partners. In short, we have built a unique mental model of stimulus and response.

Everyone appears to be doing great: on social media, in their professional lives among friends, and in their love lives. It’s as if everyone is carrying a personal scorecard.

The sad part of this fakeness is that, over time, people begin to mirror each other. In the short run, it may open doors and provide a false sense of ego. In the long run, it becomes your alter ego: you forget how to live as yourself and instead become a full-time actor wearing a mask.

The world is constantly pushing everyone to become a robot with a cosmetic makeover.

Itch

People say hiring is a tough exercise. We’ve been lucky—we never really faced that problem. Maybe it’s because we’ve always been clear: we hire people who are genuinely willing to work with us and believe in our long-term vision at Taghash.

It’s been 9 years, yet it still feels like day zero. The cycle of hiring, people leaving, and even coming back continues—we’ve had 2–3 folks leave and later rejoin. As a founder, the sooner you accept this reality, the sooner you can focus on the bigger picture.

Seeing some of my earliest hires leave after a few years was painful—I’ll be honest. At the time, it felt like a personal failure. But over time, I’ve matured and learned to see it differently.

With the rise of AI, the hiring equation itself is changing. We’re no longer just chasing 10x engineers, designers, or product managers—because a lot of that leverage is now augmented by AI. What matters more is having a rigorous process, an intelligent operator, and, most importantly, the right attitude.

Our team is shipping faster than ever. And no, we’re not even using Claude like many others are.

The times are changing. The ones who will survive are those who stay pragmatic and open to adapting to the new normal.

In the end, what matters most is simple: they need to have an itch.