Effort and Incentive

We are lazy. All technological advancement: the washing machine, mixer grinder, and many others invented for the same.

We don’t like changing habits as well. Making someone adapt to a new system is super challenging.

Unless we are incentivized or rewarded 10X our effort, we are not switching our existing workflow.

An incentive for your customers should be number #1 priority in the journey of product development.


Since IMF is formally announced we are in a recession, a tough time is here. They also mentioned that this one is going to be worst that 2007. I am sure time will tell us more about it.

But in the current scenario, things are messy. We are all indoors, everything is shut and the government is putting all it can to keep people’s life in priority.

Everyone will be harmed by recession including startup. I remember AB, my boss at Minio telling me: companies die when founders give up.

So if you are married to your idea, a startup you will do everything it takes to survive in this tough time. Hang in tight and this will pass.

As a founder one has no luxury to cry. You have you lead as a captain of star fleet from the front in the uncharted territory.

If running a startup was easy everyone would have been building one.


Twitter is a great place for connecting, learning sharing ideas. Unfortunately in the current scenario, it has a little sad for me. I am taking a couple of week’s break from it. I have discontinued my account for 20 days.


It is humankind vs invisible virus, who would have pictured world war 3. This time around we don’t have two camps fighting for superiority or resources. This time it is different, it is about our survival.

War and corona are alike. They both take lives and wealth. Both make the global economy paralyzed.

A war that requires no ammunition but doctors and precautions.


After crossing 30 I have realized a few things matter in life. Most important being building relationships. I can count on my fingers the number of people I have around me whom I can bank on when am dying.

Does this mean I am stopping my adventure of connecting with more people? Nope, on average, I interact with one or two new people every day. Some stick by, teach me and make me a better and to some I am of some help.

This urge to build new relationships and learning, sharing is what keeps me going. Relationships guaranteed me in getting all my past jobs, hiring I have done currently and mentors who are shaping me in becoming better.

Any relationship requires trust, love, care and the urge to give selflessly. We have to shed our capitalist glasses and know others, their imperfection and relate with them. We have to give more be it love, respect, care.


The more and more I am drowning inside books am realizing about the authors who are reaping $$ out of buzzwords.

Mental model, a cure for stress, leadership, becoming successful, a winner in negotiation. These are the topics you will find the topic of the bestsellers. My limited learning suggests most of these are puff pieces.

I ended up going back and reading history, philosophy, and autobiography.

We, humans, are no machine that requires if-else decision-making capability. We like to be trusted, believed and get loved. Every relationship and handshake happens in a win-win situation.

If you are filling your house selves buying books you are wasting money.