It requires a different kind of mental models to do thing differently in a crowded market. I am still 100 pages through reading Nuts, it talks about Southwest Airlines and its founder Herb Kelleher.

Herb was a lawyer by profession and regular flyer. It occurred to him over a drink, the idea of starting an airline. It was not easy because of the law, monopoly and legal battles. It took them 4 years to go out and launch their 1st flight.

What kept Herb and Southwest going was doing things differently:

  • Best customer service.
  • Cheap flight.
  • Focusing on companies profitability over capturing market size.
  • Treating employees like humans
  • Persistence

Sonal gave a quick 30 mins podcast where Herb Kelleher is sharing his Southwest Airlines journey, worth listening. 


Joy is subjective. It can be achieved by eating ice cream or meeting loved ones. Joy has no checklist or price tag associated.

Have you seen a newborn child playing with their pet, parents with all eyes hooked on to their baby?

Our never-ending expectation and desire to become popular has re-written the definition of joy. It has made difficult to be in the state of joy.


Many jobs have a role of gatekeepers. It is a powerful role. Some get carried away with this newfound authority. It can be their inexperience, age or bias. The judgment of these gatekeepers makes or breaks an organization.

If you are in one such job, be very rational and take judgment with logic. Your act will shape the lives of many others and the profitability of your firm.


How many of us have got control over our life? How many of us are aware of our actions? Are we in control of ourselves, our actions?

We multi-task, run errands, listen to a self-help book or practice keto or mindfulness. Why are we doing this? Is it because we want to do it or someone told us to do it?

With the constant noise of the outside world, social media it appears our mood, actions, behaviors nothing is in our control anymore.


Focus is the key virtue in running a successful enterprise. It takes a sec to lose focus or get carried away on some new idea.

Having a core and sticking to it instead of pivoting over the advice of outsiders is a disaster for failure.

Most of us in this era can easily get carried away with influencers or friends who have got no skin in the name.

A lot of self-belief is needed to stay focused. This is where a mentor comes to rescue, they keep reminding you about the basic aka focus.


How do we know we are right?
How do we know that our history is not dubious?
How difficult it is to not have an opinion?
Can we not see this world as it is?
Why do we have to fight to prove our superiority on account of caste, creed, color, race or money?

How right are we in seeing everything wrong around us?


1/ The biggest hindrance in building any product is noise from outside. It is from people who are not using your product but giving advice.

2/ Losing focus comes next to noise. It is very easy to get lost for winning customer and losing a circle of competence.

3/ Quick growth which means scaling, hiring, unpackaged product development and unclear moats.

4/ Marketing which should be the word to mouth by delighting customers turns into social media ads.