believers

B2B sales and SaaS business is more about believers using your product than marketing. It is about your customers knowing how you are changing their lives. There needs to be constant education, teaching, and information sharing.

Let go of your customers who will not vouch for you, who will not use your product for what it’s built. Return their subscription money. These people will not renew anyway. They will not use your product or add value. They will do more harm by speaking ill about what you have built.

B2B sales are word of mouth. It requires more and more believers to be evangelists. It is not about ARPU, TAM, ARR, MRR: If you believe in building a company that outlives you.

chances

We have to take chances and seize opportunities. Our life and success depends on it.

Many businesses were built because someone took that first step. It must have been an unimaginable action for many. But a few took it, and a few went all in. As a result, we got innovation.

Many call luck and many take chances. It’s like rolling the dice of life and running.

Originality

Your existence should be for your originality. That will give you a good night’s sleep. Everything else is secondary. What will you do with your wealth if you are suffering from multiple ailments because you became something to achieve it?

Time and again, with glamour or external world posturing, we forget our originality. We try to act on what is not our virtue.

We don’t have to change our originality for short-term rewards or eyeballs. We have to be authentic. Some will not like us, some will leave us, but a small bunch will stick with us for life. They are the one who matters.

serious

We take life so seriously that we start living less in it. We become monkeys on our aspirations, goals, and checklists. We get more scared about failures than trying, attempting, or giving our best. This attitude makes them more of a cattle than a human.

Our life is a gift, an opportunity. If you are reading this, consider yourself lucky. You are literate, have internet, educated and, you can see.

What is the point of being serious?
You have a world ahead, and you have oppertunities waiting for you.

Ways

We learn things on the way. No one was perfect since birth. A lot of it comes with the experience and the journey. We should aim for the star and not just give up thinking something is impossible.

Our life is limited, and we should aim for anything and everything we aspire to. Airplanes or other innovations would not have happened if others had not dreamt.

It’s better to try and fail than die without trying in fear of failing. We have options in life to live like an eternal optimist or pessimist. There is no middle ground.

Journey

Be it entrepreneurship or personal life, most of the time we spend it is with self.
It is necessary to be in supreme shape mentally and physically.

Our life is a journey of collecting our actions and memories.
A few know what they are seeking from it.

We can be anything for the world: a successful leader, a father, or a husband. Deep inside, we are still the same person traveling in our thoughts, fighting with the waves of possibilities and fears.

Our time flies. We don’t know when childhood moves from youth to adult to old age. What keeps us going is living in the journey and making the best of it. Many die way before heading to the grave carrying grudges, insecurities, and anger within.

availability

We live in a world where we are reminded by marketers what we don’t have. The father of consumerism has everything from skin enhancement to hair transplants to building artificial abs. If we fall for it, we become a headless chicken lost in the vicious cycle of want and want and more want.

We have everything, but still, we want something. In most times, we have no clue what we are looking for. We are lost in the availability trap and rush to grab it. It’s like we are running on a divided checklist of someone else.

chip

I keep meeting people around. That’s my job, I am in sales. Some incidents have been so funny, where the buy side thinks that pedigree and temporary designation give them power for life. Those fresh graduates are coming out of college and blabbering jargon to influence and impress. Most are insecure and clueless about where they will head in 2 years.

This chip of pedigree is temporary. It can go away any day. What matters is empathy and stable mental well-being. The dopamine rush is making society more dumb.

With time and experience, I have become empathetic towards them when I am out selling.

connect

Few people dislike making intros.
I don’t understand the reason behind it.
It could be about their reputation or guarding their networks.
I have come across many such folks.

We at Taghash got lucky.
Our customers connected us to many others.
Here in Dubai, I have had meetings with customers intros.
They opened up their contact list for the intros.
We are having trials and demos with their referrals.

We got lucky and have been making intros to our friends for jobs, fundraising, and all regularly. It feels good seeing others succeed, and you play some part in it.