Nature is what I have been missing from my life. I grew up enjoying summer holidays with my grandma, eating mangoes, guavas and other fruits from orchids, bathing in bore well pumps. Most of those are gone now. We have house

The village, the charm, and melas around Navaratri, the playful fun during Holi have all lost. I see the village mostly with old people and kids. The water streams are clogged with plastics and the joy of fishing during monsoon is gone.

While reading Ruskin Bond’s My tall green friends, I was in my memory lane with all the fun, freedom and idleness.

While the village has transformed with time, healthcare, electricity, and roads have gone better. I feel nature, flora, and fauna are getting drained.


The life we are currently in is like we are playing super Mario. To win imaginary levels we are running. We call it a goal, prestige, and power.
How much these mattered to us when we were kids? Were we not innocent and lived in now?

We are running for more and creating imaginary metrics for our success. How much in inner self needs it? At times our family, parents get backfoot for this. Is it really worth it?

Can we not live a life where we have enough time for us, family and loved ones? Why are we running like monkeys and chasing imaginary satisfaction in every step of our life?


Apni zindgi ko kyun hum kar dete hai kisi aur ke hawale. Kyun hum ho zate hai mohtaaz bhale kisi aur ke.

Zindgi hai kuch lamho ki, khel khel me zate hai ye nikal. Is chote se zindgi ko kya humne dekha nahi gahryee se. ye bechaini, ghutan aur ruswaye, kyun rakhte hai itne naa-umeedee?

Jab ye zindgi hai apne phir kyun hote hai hum asre pe gairo ke? Kya diya hai gairoo ne jillat, gamo ke alwawa. Aise bhi kya hai ye insaniyat.

Hum je lenge apne zindgi apne me simat ke. Nahi chaiye gairo ka asra, pal bhar ka sahara aur ruswayee zindgi bhar ke.


I had a great day today, met half a dozen great friends and mentors. Each one of us building our own: startup, funds, and journey of life.

I noticed a common pattern, we are happier and life feels more meaningful. This has not made life easy for us but gave us the freedom to live life on our terms. Each one has our true north, for me it has always been working with great people, having enough money to live a life and freedom.

Although my journey has been relatively shorter than other peers and still a long way ahead. We all agreed that we have become more empathetic. We can relate most pains of our peers and environment around more easily.

This journey has made me more humble & content.


How many times in our life we look back at certain times and wonder what we could have done differently. This self-realization of what we could have done differently in the past for a better now for a relationship, job, skills keeps hitting us.

Why do we have to ponder in it and waste hours thinking about what we could have done differently?

If you can mend your relationship now, go do it. If you can acquire skills now to be a better version of yourselves, get on to it.

Things of the past should not affect our present. Time is the most precious asset of our life.

Bigbasket story

All this while I have read books on Zappos, Amazon, Walmart, Southwest Airlines, Starbucks and MacDonalds. They mostly spoke about companies created in America. Bigbasket is a homegrown company and the author happens to be HR of the book Saying No to Jugaad: The Making of Bigbasket.

The book talks about a similar element of a successful startup playbook, I tweeted yesterday.

I liked the clarity of founders from start in building the customer’s first organization and technology is an enabler. The author cited many examples of buying external software for logistics and the CRM unlike the rest building it inhouse.

I also liked the mention of hiring freshers out of college, giving them training and believing in them. The experiment gave innovation, loyalty and better team building for BigBasket.

Giving importance to diversity and training the company was able to give superior customer experience, unlike the counterparts who were winning customers over discount.

Crossing the Chasm

After 3 years of the purchase, I finally finished reading Crossing the Chasm. It was one of my favorite reads in 2019. The book talks about types of customers, the journey of product development and crossing the chasm.

The author identifies customers in 5 different types, from my understanding I have shortened it to just 2 buckets.


Visionary ones are the early adopters, ones who help with all their inputs in the early days of product development. 

  • Risk-taker
  • Price Sensitive
  • Early Adopter
  • Likes the limelight
  • Evangelist
  • Happy with modular development
  • Visionary will try out your product when it is still under development.
  • Insights from visionary will take your product to the next stage.
  • Fast product
  • Easier to use
  • Elegant architecture
  • Unique functionality


Pragmatists are the users who will pay for your product and the growth of your organization. They have the largest install base.

  • Stick well-established products.
  • Risk-averse, companies spend huge on marketing to lure them.
  • Price incentive 
  • Want complete stack
  • Seek for comparison with other existing products
  • Requires training, hand-holding
  • Act as a user, not evangelist
  • Expect 3ed party integrations
  • Quality of support

and crossing the Chasm

A phase, stage crossing the chasm defines you have survived all the hardship and arrived. You have got real users whose pain is solved via your product.

Crossing the chasm requires a lot of patience, persistence, and perseverance. On top of all this, you need believers as friends, peers, and family to support you through the journey. Do not forget the visionaries who took all the risk, bet on your and came on board to be your cheerleader as well as early adopters 


Your customer is going to use 30-40% of what you have sipped in your product features religiously. Rest is just for a parity set of features with your competitors. In case you are building an enterprise product, minimalism, and simplicity can go against you and surprise your users.

Since incarnation users have been conditioned to use, work on bloated systems, a change from it to a cleaner interface and minimal set of a feature will make them feel they are overpaying. This is something how our human mind is conditioned.

The only thing that will work in this scenario is delivering 10X more value from their current bloated system.