One of the chapters in company of one, author talks about customer support.
Customer support and level of delight are what makes a brand stay out of the crowded competitors. He gives an example of Rackspace’s famous pizza story and Trader Joe’s.
Startups run after growth and getting new customers. They can apply various marketing approaches, discounts for the same. The major differentiator happens to be how they treat their existing customers. A 10$/m customer for 10 years period worth more than 100/m/y customer.
Treat your customers as you would like to be treated. Many companies like Trello, Basecamp got all their customers via word to mouth. They were able to achieve it by delighting their customers.
Halfway through reading Paul Jarvis, company of one. The author talks about the importance of purpose in running an organization. I was reminded about purpose in the last meeting with our mentor as well.
Having a purpose acts like a bulletproof which takes the rocket ship aka startup to uncharted territory without fear. It also keeps the entire enterprise and crew on a single page.
In the book, the author has cited an example of how CVS stopped selling cigarettes because it was against their purpose.
Purpose should be part of each one of us. It should act as a guiding principle in our life. Having a purpose will differentiate us from other animals.
What is your purpose in living?
What is the purpose of running your organization?
Our life is all about moving forward, the journey into the unknown. As we grow old the past tries to throw a brick. It tries to remind up about our misdeeds and failures. It is not our fault, the brain has been conditioned such a way that negativity hits harder than success.
What matters to some is their accomplishment which can be monitory or appreciation like pictures hung on a wall.
One thing which makes this journey fruitful is being true to self.