On Propaganda

Reading age of propaganda has been an eye-opener, thanks to Akshat Sir for the recommendation. These are the 15 action item I picked from the book as mentioned by the author to avoid falling into propaganda by marketers, politicians and other non-profits. Know the ways of persuasion and realize that you may be the victim […]

Bad sale

We are living in the era of round the clock sale. Most things are advertised to be sold at a discounted price. Even in these situations, many things could go wrong. Some common warning sign of a bad deal: The deal is only good for “today” The seller offers “free gifts” in return for “minimum […]

On democracy

Hallmarks of democracy include the following: Communication is decentralized, with multiple sources of information. Authority and power are constrained by a system of checks and balances. Agendas and goals are established through discussion, not by leader Fiat. There is a reciprocity of influence between leaders and citizens, as opposed to unidirectional influence from elites. Group […]


While reading “Age of Propaganda”, I came across the subject of fear. It talks about how to generate fear on a group or individuals. These are some well-known trick marketers, politicians and preachers have been using. A fear appeal is most effective when: It scares the hell out of people It offers a specific recommendation […]