Adam Grant talks about Pioneers and Settlers in his book Originals.
Pioneers are the founders and organizations that lead innovation.
They depend on the first movers’ advantage.
They launch early with the hope of grabbing the entire market.
In most instances, they are category creators.
They take risks, do price exploration, and do product chops.
They win big or lose big.
Settlers are the founders and organizations that follow pioneers.
The settlers learn from pioneers.
Settlers move on a defined marker with less pain and experiment.
A lot many things are less experimental for them. Settlers are copycats.
In short, your strategy defines what you want to become, a settler or pioneer.