Halfway through reading Paul Jarvis, company of one. The author talks about the importance of purpose in running an organization. I was reminded about purpose in the last meeting with our mentor as well.
Having a purpose acts like a bulletproof which takes the rocket ship aka startup to uncharted territory without fear. It also keeps the entire enterprise and crew on a single page.
In the book, the author has cited an example of how CVS stopped selling cigarettes because it was against their purpose.
Purpose should be part of each one of us. It should act as a guiding principle in our life. Having a purpose will differentiate us from other animals.
What is your purpose in living?
What is the purpose of running your organization?
Keep asking once in while.