The book is the author’s journey where he talks about running a company on his terms: a small team, a focussed market, and limited customers. Like any other book on the organizational building, it talks about the culture, mission, and health of employees.
I agree with most of what the author mentions. He cites the example of Basecamp, Buffer, and other startups on how they were built. Reading it has been a welcome change in the era where every author is shoving you with how to build the next unicorn.
A fresh breather with a special mention that small companies can be built and stay self-sustainable. The focus on core: delighting their customers, solving their pain points and making them their evangelists.