When I started building my product, I had no clue about user experience. Sitting with customers, listening to their pain points and watching them use products is learning. I am still far from being perfect, but getting better every day.
Some Takeaway:
- Similarity: We humans avoid cognitive overload. We are lazy and dislike doing things in a new way unless it is mission-critical. In building our product, we should keep this in mind. We use Gmail, Facebook, Twitter, LinkedIn, Instagram et all every day. We are aware of how a calendar, close, forward other actions happen, we can use the same flow.
- Don’t’ make me think: If the default is not obvious, I am not going to take action. The standard example: push and pull written on doors. Opening a Wine bottle.
- Least clicks: On the application, If I have to take many clicks to reach the desired page from where I am, it is painful.
- Add helper texts: Do not assume your user knows it all. They are not using or glued to your product as you are. Add helper text, pointers at places where it will be helpful.
- Focus: Giving too many buttons, too many actions to take is frustration. We should restrict it to one or two actions on every page as a focus area.
- Incentive: Remind your users on about his achievement for his or her action on your app. They have to feel they are getting something valuable out of their invested time.
- Minimalism: Multitasking is a disease, it kills productivity. Giving too many options to do one thing will confuse and make the user run away from our product. It will become a distraction.
Thanks to Yashvant for making me write this post. 🙂