Every minute, every meeting, we are judging our counterparts. It is a human tendency; we like and dislike people on our experience, observation, and our likings.
I get advice from friends and people on how I should talk, dress, and act when on a sales call. The problem for me is, I have never followed any of their advice. As a result, I have lost many customers and also got a small bunch of believers who are helping us in shaping our product.
People who have rejected it because we have not fallen to their checklist does not affect me. I don’t want to build a business where I have to pretend or act what I or as an organization is we are not.