route

A founder’s life is a roller coaster ride, someday painful while another with happy surprises. There is no end to it. One has to be or act like a router between customers, team, and other stakeholders. In the end, a founder is responsible for the journey of the rocketship. They decide and take the route they would like to: build another copycat product or venture into new territory with fearlessness.

Our life throws us all the choices. It rests on us which to pick: falling to FOMO is easy, giving up is easy but riding in equanimity and taking care of the crew is what matters most.

It is like traveling on a route with a limited map as an explorer and, everything that matters, in reality, is the journey.

If some founders say they know the end, either they are lying or are clueless.