Rules are societal sticks to make us all live like a herd. We are told what to do or not. What to wear, who to marry, and what not. It’s like we are born, and then our life and decisions are dictated by others.
We are a generation taught how to live risk-averse. The template of life is set : birth -> study -> job -> marriage -> loan(car, home) -> copulate -> die
What is the thrill of such a life when your inner self is locked? You are dancing to the tunes of others. How is it different than living in a prison?
Most innovation and societal changes happened when a few decided to go against the odds.
In short: breaking the rules. Now it is on you to decide what you are living for society/slavery/self.