B2B sales and SaaS business is more about believers using your product than marketing. It is about your customers knowing how you are changing their lives. There needs to be constant education, teaching, and information sharing.
Let go of your customers who will not vouch for you, who will not use your product for what it’s built. Return their subscription money. These people will not renew anyway. They will not use your product or add value. They will do more harm by speaking ill about what you have built.
B2B sales are word of mouth. It requires more and more believers to be evangelists. It is not about ARPU, TAM, ARR, MRR: If you believe in building a company that outlives you.