We are creatures of habit. We like simplicity and predictability. If people or organizations are not delivering up to it, we are just burning ourselves. There is no point working with someone or keeping business alignment with unpredicted people.
I have witnessed this while building our company or making sales. We have had a lot of success because the people we hired were not 10X engineers but predictable and hard-working. We knew they would deliver if they took the task in their hands.
The same goes for building our company. We are here because our customers believe in us, and we are at their service 24/7. They have seen us giving our best for their success.
In short, be it a business or relationship, ” predictability” trumps someone cheerleading or showing a high dopamine rush and disappearing.