In sales, most cases end in rejection. Does that mean we stop selling? What I have learned in my last eight years in sales is that people who like you will buy your product. And if they don’t, they will refer you to their peers.
As a founder, you must cultivate deep, lasting relationships and avoid focusing on the short term. People who don’t like you will never like you for one reason or another—you don’t need to waste time pleasing them.
Life is limited, and we must strive to make every second meaningful for our loved ones and the planet.