Price is part of every transaction. At times price becomes immaterial because our needs are non-monetary. It has more to do with us, self-control.
Epictetus in Enchiridion talks about it.
Do you wish to win the Olympics?
I do too, by the gods; for it is exquisite.
However, consider the leading things and the things following
and so take hold of the action.
It is necessary for you to be disciplined,
to eat strictly, to keep off sweets,
to exercise under compulsion, at an appointed hour,
in heat, in cold, not to drink cold water,
nor wine, as it chances,
absolutely as to a physician
to give yourself over to the trainer,
when in the contest to dig in alongside,
it is possible then to throw out a hand,
to sprain an ankle, swallow much sand, perhaps be beaten,
and with all these things be defeated.
If we want something, we have to pay a price for it. Price could be self-control, deep focus and discipline. We will get ridiculed by others too.