Crisis tests leadership. When things run smooth, we don’t notice much about the pillars or fundamentals of any business.
COVID was one such situation that defined a company, especially how they treated their employees. There were mass firings and, many businesses got shut down.
When the Brazilian frost hit in the early days, green beans price skyrocketed. The coffee chains like Starbucks had a tough choice to make. In the end, they went and increased the price apart from fixing inventory leakages and building a robust system.
Every adversity throws doorways of opportunity to us. In the end, it is on us how to take the situation and move forward.