Every organization has a skin. It can be whether all conditions fall like a house of cards. We are seeing companies shutting and unicorn founders talking about profitability and revenue. It is against the skin these companies thrived upon. It will harm them more.
It’s the founders who decide what and how they are building a company. They pick the team and direct the organization. It is their skin and vision that comes into play.
Change takes time. It does not happen overnight. You can not reduce sales incentives or first-class perks overnight to change course, the skin of the organization.