Straight

One of the jobs a founder should is straightening things up. The journey of any organization depends on its team. If you are incapable of talking to the team honestly, giving feedback, or taking criticism, don’t run a startup.

A successful team and a failing company are distinguished in execution and leadership needs to straighten things up. If over-communication is required do it, emergency action needs to be taken, take it. You cannot let the market dethrone you because you are too comfortable and not gearing up for changing times.