We are living in a world of unlimited wants. Our needs depend on person to people. For some, there is no difference between the two. As a result, there is a constant battle.
There is action beyond all of it. Without action, we are mere mortals in dreams. The anger, jealousy, and animosity we feel when we see others mapping their wants and needs will only stop when we take action.
The adverse side of consumerism is an abundance of unlimited wants. We can only quest it with our actions. And keeping wants and needs in check.