Building a product is not rocket science. It needs to eliminate customers’ pain points. I build software for the venture capital industry. Time and again, learning comes down to 4 things.
- Customer incentive: You can’t sell a motorcycle to someone who is happy riding his bullock cart. Knowing what will give enough ROI for a particular customer will define whether your product is buy-worthy or not. Every customer has a persona.
- Customer hooks: What does it take your user to come back again and again to your platform?
- Automation: Making repeated tasks automated.
- Simple interface: People don’t like to spend much time figuring out things, so a simple UX and clean UI help.
I am myself learning, aiming to implement all the four above learnings.