Since starting my career in 2007, I have witnessed many technology cycles and recessions. One common theme I’ve noticed is that having clear business fundamentals takes you a long way and helps you sail through all these tides of challenges.
Every five years, there seems to be a new business fad, and many companies emerge: most of which eventually die. You name it: e-commerce, SaaS, private cloud, IaaS, PaaS, quick commerce, hyperlocal, and more. The few that succeeded did so because they had the determination to win against all odds. The top-down belief was always to build something people would use every day something that could transform into a household name.
The get-rich-quick scheme was never the foundation of a long, sustainable business. The principle has always been about adding value, generating revenue, and driving growth along the way.