Time and again, in sales calls, people ask us what our moat is. We have been running taghash.io for the last 8 years, and we never thought in terms of standard startup metrics or company formation. For us, it has always been about solving customers’ pain points and getting paid for it. In crude terms, it’s simple baniya dhanda (traditional business) that has been practised in our country for centuries. As long as our renewals keep happening, our existing customers will bring us more customers. We have not made tall claims or attempted out-of-the-box innovation. It is simply about getting paid for solving customers’ problems: a simple yet complex business principle.
We are living in a technology bubble. When I started, it was the ERP era; now, it is the AI era. My learning has been that customers don’t care about these shifts. All they care about is getting their jobs done. As long as that happens, they don’t care what’s under the hood.
Our moat is our customers and their belief in us. We are far from a perfect product.