Building something new from scratch requires a new way of thinking and executing. The new age of innovation is happening at a rapid pace with abundant availability of resources. Many of us fall into the trap of building new in an older way. This rigidity results in no willingness to change. I am witnessing this …
Author Archives: Atul
straight shooters
I like straight shooters. Be it making friends or doing business. They mean no shit. They will act as they are. There is no makeup in their presentation. It ensures that you know what you are getting into. Some pretentious people will say something and mean somthing else. These people are dangerous. It’s tough to …
Opportunity
We have become less thankful for what we have got. Most of us growing up in the metro and late 90s would not realize how we have progressed. The everyday luxuries we take for granted: electricity, internet, and mobile phones were luxuries for the rich. As a country, we have progressed. Our country has limited …
Chair
People don’t realize they are regarded or respected for their chair/seat or job role. Once they are out, they will be part of the ether. The new person occupying their position will reap the same love, respect, and eye candy. I have been in this industry for the last seven years. I have seen energetic …
media
I started my career with a media company. After 2014 and the BJP government, the definition changed to GODI media. It was all about praising the ruling government. The current parliamentary election results are out, and we have a formidable opposition. Will the 3ed pillar of democracy come back to its root instead of sucking …
Commandments of good advertising
I am halfway through “Confessions of an Advertising ManBook by David Ogilvy”, where the advertising guru talks about his journey, organization, team, and customers. I liked the part where he speaks about his commandments in advertising. Commandments of good advertising:
resource
My 7+ years of startup journey have taught me a few things. Hiring is the core. Finding people to assemble an Avengers team is what will keep things moving. With limited resources and things falling apart, having responsible team members makes things easier. A well-defined process will be on my list after. But unless we …
Karm
Bhagavad Gita, stoicism, and Buddha say the same thing: Live in the moment and don’t worry about the result. Give the best of what you have in it. I have lived by it. I know many people who waste life dwelling through astrology, sun signs, moon signs, birth charts, numerology, and other various Eastern beliefs. …
Quest
We humans are like onions. Every layer has its journey. In every phase, we run after a different quest: schooling, job, sweetheart, and wealth. Some of us relax, rest, and live a life now. Most others run for this quest. Our life has ended up running against a treasure hunt. Our previous generation made this …
Control
As a founder, you are aiming for perfection.It does not mean hand-holding and owning every responsibility.You have to hire owners within your organization.Otherwise, you will end up being the bottleneck, and it will slow down everything. A founder’s job is to find able executioners, not become a control freak and put a nose into every …