In the early days of a startup, we have everything at stake. Chances of failing are more than making big. It is important to have a solid founding team who can go against all odds. Each one of us has to be open with our goals and should have priorities aligned with the organization. Most …
Author Archives: Atul
bug
You have to be crazy to run a startup. 9 out of 10 times things get screwed. Be it team, customer, product, legal, investors or partnership. Nothing is certain. We have limited things in our control. The outcome like the shiny unicorn also depends on many externalities. All we have to do is to keep …
Smallpox
While reading The Viral Storm, got to know about the history of Smallpox. Out of all the places it came from Camel, shock and amazed at same time. Excerpt from the book The Viral storm.
Drowning
I quit twitter temporarily because I was drowning with advice from thought leaders across the sectors. At this time Corona is one thing and financial meltdown is another. Everyday common news is how founders are giving up entire years’ salary or the whole organization is taking a 25% pay cut. While some VC’s are sitting …
virus
Most of the lucky ones are in social isolation. Trying to read and learn more about the Virus. Martinus Beijerinck discovered and coined Virus while finding the reason in his father’s tobacco plant. TIL moment for me, maybe because I hated biology in my school days. 
Excerpt from the book The Viral storm.
March Readings
Contagious The mom test Positioning How brands grow: part 2
Is your brand buyable?
I liked reading How brands grow: parat2. Narendra had recommended me this book. If you are building a consumer online/offline brand for an emerging economy, it is a recommended read. In one of the chapters, the author talks about the relevance of your brand.
Effort and Incentive
We are lazy. All technological advancement: the washing machine, mixer grinder, and many others invented for the same. We don’t like changing habits as well. Making someone adapt to a new system is super challenging. Unless we are incentivized or rewarded 10X our effort, we are not switching our existing workflow. An incentive for your …
luxury
Since IMF is formally announced we are in a recession, a tough time is here. They also mentioned that this one is going to be worst that 2007. I am sure time will tell us more about it. But in the current scenario, things are messy. We are all indoors, everything is shut and the …
little
We are in a lockdown. Our maid, cooks are not allowed to come to help us. While we can celebrate, chill, cook, crib they are in pain. We can do a little by paying them for these days they are out of work.