Limelight is valuable, the reason why social media exists and influencers. Edward Barney’s book title Propaganda talks about how they sold cigarettes to women worldwide calling it empowerment. Or how the fiction of the banana republic was hatched to help American multinationals. With so many internet mediums around our eyes, it is difficult to get …
Author Archives: Atul
Time
We underestimate the virtue of time. In the startup world, be it growth in product, hiring, or fundraising. As a result, we build many things half-baked or burn bridges. The race against time makes us all go nuts and affects us in all possible manners. Netflix documentary on Boeing speaks how engineering and safety took …
fear
This fear we live in is a disease in itself. It can do more harm than any good. We can think of fear as a sum of our identity. It can be a collection of our vulnerability about how others are judging us or what will not work well in the future. Another form of …
Pranayam
Yoga is India’s gift to the world. Those sages who came up with it a thousand years back must be happy from heaven. Yoga’s adoption is global now. I picked Be here now last week. The book is a personal journey of Ram Dass. It talks about his psychedelic trips and finding a guru in …
open
Some of us are so locked and hurt by past experiences that we never open up afterward. We end up becoming a living cynic. We see reasons in every opportunity offered to us. We focus on the negative side than conducting an overall holistic evaluation. The other part of any opening or opportunity is its …
build
A masterpiece requires complete focus. One cannot build something incredible and sale worthy without it. In the world we are living in, we want the best of everything and, as a result, we get lost. We get frustrated and sail on multiple ships without having control over even a single one. Be it life or …
insecurity
Our insecurity makes us do things that we would have otherwise considered irrational. Is it because of our quest to fit in with the group or society? Are we ignorant enough when we pretend to be who we are not? What can go wrong with such actions? Are we going to be happy and content …
sugar
Last few weeks, I have avoided sugar. Apart from rice, I was not taking anything else. The side effect of it was not getting enough sleep. Again, this is my observation. I had some sweets yesterday, on the eve of Holi. After which, I good 8-10 hours of sleep. I am not sure if it …
As a Man Thinketh
Our brain is much more efficient than any other machine existing outside when it comes to being rational or thinking. At the same time, with our thoughts, we can do miracles. I have added As a Man Thinketh by James Allen as an all-time favorite in my book list. The book talks about how our …
Alive
The world is in a mess. From the middle east to Africa to Asia to Europe people are dying because of war, famine, disease, and hunger. Millions are getting displaced everyday in tribal war, religious war or country battle. These people are working hard to build there new identity and because what they have gone …